40 years ago, on the first-ever Ironman event, Ironman co-founder Commander John Collins hand-wrote a note on the last page of the pre-race rules and description: “Swim 2.4 miles! Bike 112 miles! Run 26.2 miles! BRAG for the rest of your life!” This year, on another historical inaugural milestone, the same challenge is posed. This one is for those who answered the call. The Wicked x IMPH “Brag” shirt.